Having a vision means to have an image in your mind about what the ideal future will be like.
A company vision statement outlines an organization’s aspirations – where it wants to be in the distant future and what its commercial success would look like.
A vision statement is about the future of the business organization. It focuses on what the company wants to be in the future. It shows the business’s aspiration – the ideal situation of what the owners of the business and its directors want to achieve in the future. Therefore, vision statements are very long-term oriented.
The business aim can be found in the vision statement as a successful vision statement defines the business organization’s aim, the core purpose of existence in terms of values as it represents the business’ core beliefs.
Examples of vision statements
EXAMPLE 1: The vision statement of Adidas, the German producer of sportswear and workout clothes, is ‘To be the leading sports brand in the world’.
EXAMPLE 2: The vision statement of IKEA, the Swedish furniture giant, is ‘To create a better everyday life for many people.’.
EXAMPLE 3: The vision statement of this website Super Business Manager is to create ‘Better-managed businesses; better-managed human life; better-managed world.’.
EXAMPLE 4: The vision statement of Disney, the global entertainment company that operates theme parks, resorts, broadcast networks and streams TV shows and movies, is ‘To make people happy.’.
EXAMPLE 5: The vision statement of Tesla, a transportation and new energy company, is ‘To accelerate the world’s transition to sustainable energy.’.
Having clear vision for your business can also bring about radical changes and improvements to the organization.
