7Ps of Marketing Mix is also called the extended Marketing Mix. It was first introduced by Bernard H. Booms and Mary J. Bitner in 1981.
Posts tagged as “The American Marketing Association (AMA)”
Businesses conduct market research to research the market in order to sell their products, and seek other benefits from doing so.
Ethical marketing norms and values for marketers according to The American Marketing Association (AMA) which promotes the highest standards of marketing.