Marketing managers need to know how to choose a channel of distribution properly. Here are factors influencing a choice of distribution channel.
Posts tagged as “size of the market”
Market growth refers to an increase in size of the market over a specific period of time, usually one year, or one quarter.
Customer base is the number of potential customers in the particular market who are able to purchase the product.
This article is about size of the market. Market size is the measurement of total sales of all the companies within a defined market.
The term scale of operations simply means the size of business operations measured by the business's maximum output.