As analytical tool, The Boston Matrix can serve as a strategic compass for navigating product portfolio in your business organization.
Posts tagged as “Product Portfolio”
Product Portfolio is the range of products a company has in development or available for sales to consumers at any one time.
Marketing managers need to be aware of major uses of Product Life Cycle (PLC). They need to make during different phases of the product life cycle.
A product is either a tangible good or an intangible service, or a combination of both, supplied by a business to satisfy needs and wants of customers.
A marketing audit is a review of the current situation of the business’s Marketing Mix. It is done before writing a formal Marketing Plan.
Stock Turnover shows the number of times a business sells its stock within one year, and the number of days it takes to sells all its stock.
Contribution Analysis can help a business organization to identify products in its Product Portfolio that are relatively profitable.
Once we know about the most important equation in business, the other two crucial concepts need to be understood – Cost Centers and Profit Centers.