McDonald's is not just a fast-food giant, it is a marketing marvel. Let's delve into how McDonald's uses each P to keep those golden arches gleaming.
Posts tagged as “price”
Most products pass through a number of phases. Let's take a look how 4Ps of Marketing Mix change at different stages of Product Life Cycle (PLC).
This article talks about three main functions of price and explains how these functions of price influence the market system.
While 4Ps of Marketing Mix are about products in a business, 4Cs of Marketing Mix focus on the role of customers in a business.
This article introduces 4Ps of Marketing Mix which are different inter-related parts making up the Marketing Mix, the four key decisions.
Each of the 4Ps of the Marketing Mix - Product, Price, Place and Promotion is of equal importance as it influences customers’ decisions.