Posts tagged as “occupation (job)”

Demographic Market Segmentation

October 26, 2022 |

BUSINESS MANAGEMENT, MARKETING and MARKETING PLANNING

Demographic market segmentation includes age, gender, race and ethnicity, marital status, family size, occupation, income, language and religion.

4 Different Ways to Segment a Market

October 21, 2022 |

BUSINESS MANAGEMENT, MARKETING and MARKETING PLANNING

There is no one correct method to segment a market into smaller pieces. The key task is to find the variable that splits the market into actionable segments.