Failing to do New Product Development (NPD) can leave a business organization peddling outdated products with surpassed technology.
Posts tagged as “New Product Development (NPD)”
Continuous innovation through development of new products is crucial for survival and growth. This requires considering benefits and costs though.
New Product Development (NPD) is the process of bringing new goods and services to market. Companies use it to stay competitive in evolving markets.
A product is either a tangible good or an intangible service, or a combination of both, supplied by a business to satisfy needs and wants of customers.
This is a very brief summary of how market research can support New Product Development (NPD) in a business organization. In 4 STEPS.