Through-The-Line Promotion (TTL) is a marketing strategy that combines both Above-the-Line (ATL) and Below-the-Line (BTL) marketing strategies.
Posts tagged as “marketing strategies”
Globalization is having a significant impact on business decision-making, on international trade and the creation of international marketing.
Marketing manager’s job is to make market research more-cost effective. Costs and benefits involve a complex balancing of factors.
Market research helps modern companies to develop products based on consumer demand which has been identified and analyzed.
Regular evaluation of the marketing plan will help with reviewing marketing planning process. How to review marketing planning process?
Once the marketing strategies have been decided upon, it is time to put them into the real life through devising Marketing Mix tactics.
The success of marketing planning is measured by the effectiveness in achieving marketing objectives. Advantages and disadvantages of marketing planning.