Process means the way in which a service is provided to the customer - procedure, mechanism and flow of activities as a service is delivered.
Posts tagged as “marketing of services”
Physical evidence refers to the tangible aspect of an intangible service; all the visible aspects of the environment where services are offered.
People mean all employees in the firm who can heavily influence the marketing of a product either positively or negatively.
7Ps of Marketing Mix is also called the extended Marketing Mix. It was first introduced by Bernard H. Booms and Mary J. Bitner in 1981.
What do we really know as business managers about major differences between the marketing of goods and the marketing of services?
Marketing finds out what customers need and want through Market Research and gets people to buy the products using the Marketing Mix.
Omotenashi is a Japanese spirit of hospitality and customer service. It is a truly magnificent way of treating guests wholeheartedly.