Marketing activities including promotion of products require spending. The money for these promotional activities is set in promotion expenditure budget.
Posts tagged as “marketing budget”
A marketing budget mainly contains marketing expenditures on marketing strategies in order to achieve the plan’s marketing objectives.
Marketing planning is the complete systematic process of planning all marketing activities within a single business organization.
The Chief Financial Officer (CFO) of a business is in charge of preparing budgets for the whole firm. He is the person in charge of the Finance Department.