The Boston Matrix, or The Boston Consulting Group Matrix, is a business tool used for marketing management of a balanced Product Portfolio.
Posts tagged as “market share”
This short story about market research talks about an entrepreneur named Garfred who decided to start his own clothing company.
Regular evaluation of the marketing plan will help with reviewing marketing planning process. How to review marketing planning process?
Marketing objectives look at where the business wants to be in the future. They are the firm's defined and measurable aims for a given period.
Marketing planning is the complete systematic process of planning all marketing activities within a single business organization.
Increase in market share can be achieved in a number of ways. Let’s take a look at the most typical ways how to increase market share.
A market is a place where sellers and buyers buy and sell products. Also, a market is a group of customers with similar characteristics.
As a result of business grows, the company may achieve a larger share of the market. Market share is a way of measuring business size.