Posts tagged as “hobbies and interests”

Psychographic Market Segmentation

October 28, 2022 |

BUSINESS MANAGEMENT, MARKETING and MARKETING PLANNING

This article is about psychographic market segmentation. Psychographic factors include lifestyle, hobbies and interests, values and attitudes, social status, culture and personality.

4 Different Ways to Segment a Market

October 21, 2022 |

BUSINESS MANAGEMENT, MARKETING and MARKETING PLANNING

There is no one correct method to segment a market into smaller pieces. The key task is to find the variable that splits the market into actionable segments.