New Product Development (NPD) is the process of bringing new goods and services to market. Companies use it to stay competitive in evolving markets.
Posts tagged as “develop new products”
A product is either a tangible good or an intangible service, or a combination of both, supplied by a business to satisfy needs and wants of customers.
Marketing strategies evolve over time to go along with market changes, changes in customer preferences and changes inside the business organization.
Increase in market share can be achieved in a number of ways. Let’s take a look at the most typical ways how to increase market share.