Social Marketing was born as a discipline in late 19th century. Professor Philip Kotler is credited as the founder of Social Marketing.
Posts tagged as “business stakeholders”
Marketing finds out what customers need and want through Market Research and gets people to buy the products using the Marketing Mix.
Window Dressing includes presenting financial information of a business in a way that it improves only the ‘appearance’ of the firm’s performance
Different types of ratios are used to analyze information from Profit and Loss Account (P&L Account) and Balance Sheet to judge financial performance.
Profit and Loss Account (P&L Account) contains financial data which business stakeholder groups find extremely useful.