Below-The-Line Promotion (BTL) is any form of unpaid promotional activities over which the firm has total control used to promote a business.
Posts tagged as “Below the Line Promotion (BTL)”
Through-The-Line Promotion (TTL) is a marketing strategy that combines both Above-the-Line (ATL) and Below-the-Line (BTL) marketing strategies.
The combination of all forms of promotion that can be used by a business organization for promoting any product is known as Promotion Mix.
Running promotion for different markets requires a business to promote its products in different way. Either for Consumer Markets or Industrial Markets.
Two main types of promotion are classified as Above the Line Promotion (ATL) and Below the Line Promotion (BTL). Check when used, benefits, drawbacks.