Product Position Map shows the consumer perception of a product or brand in comparison to its competitors in terms of Price and Quality.
Posts tagged as “Audi”
Asset-Led Marketing is an approach to Marketing based on the firm’s existing strengths instead of purely on production or satisfying customers.
Copyrights give the original creator of the website the exclusive rights to own and distribute the copy of creative works.
Intellectual Property is human capital, know-how and industry knowledge. It is somewhat expressed on Balance Sheet in the form of Intangible Assets.