People mean all employees in the firm who can heavily influence the marketing of a product either positively or negatively.
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This article describes interrelationship between markets. It defines joint demand, competitive demand, derived demand and joint supply.
This article describes the four basic functions and forms of money. It also explains the main measures of the money supply.
Monetary policy is concerned with the money supply to the economy, interest and the amount of credit available to households and firms.
This post describes the difference between income and wealth. It outlines basic problems of unfair and unequal distribution of income.
This article is about fours different factors of production (land, labor, capital and enterprise) and three basic sectors of production.
Packaging is crucial for a product as it is the integral part of the product itself. Most products bought by consumers are packaged.
The most important aspect of marketing is to create Unique Selling Point (USP) for the product to differentiate from competitors.
Companies should redefine themselves as satisfying customer needs and wants, and redefine their product ideas accordingly.
What is an economy? What are three basic economic questions? What are main economic systems. This article helps to identify economic systems.
After reading about top tips for writing a market research survey, here is a short checklist for you to follow to make your survey correct and appropriate.
What are the typical methods of differentiation? A firm may differentiate itself from competitors through unique 8Ps of Marketing Mix.
Two main types of promotion are classified as Above the Line Promotion (ATL) and Below the Line Promotion (BTL). Check when used, benefits, drawbacks.
When the firm is growing, it is perhaps happening in one of two ways of business growth. Different business functions will face new tasks and challenges.