All employees must be aware of the business objectives, so they can effectively contribute to achieving them on time and within the budget.
Who communicates business objectives?
It is the directors’ and managers’ job to communicate corporate objectives to the employees. While directors are in charge of setting the long-term business aim and corporate objectives, managers are responsible for translating these objectives into short-term business strategies and individual targets.
Benefits of communicating business objectives?
When business objectives are communicated properly within the business organization, the benefits result in:
Higher performance. Both employees and managers can achieve more because they have greater understanding of both individual targets and company-wide goals.
Better measurement of progress. Regular monitoring of employees’ performance by managers allows immediate reinforcement or additional training to keep the job and the deadlines on track. It is easier for managers to stay in touch with employees on daily basis to see how they are doing.
More involvement from employees. Because workers are able to see the overall plan of the entire organization and understand how their individual goals fit into the company’s business objectives, they are more passionate about both personal and company success.
Shared employee responsibilities. By communicating business objectives effectively, managers are interlinking goals of their subordinates with other business functions in the company.
To effectively set the business aim and business objectives, all employees in the business should be involved in communication between the directors, managers and workers.
