Posts published in “RESEARCH AND DEVELOPMENT (R&D)”

Research and Development (R&D) is the technological and scientific research that helps to generate a flow of new ideas and processes.

Defined more as a process than a single act, creativity involves the exploration of divergent thinking pathways to arrive at novel solutions.

Thinking creatively means coming up with an idea for a business, good or service that is unique and did not exist before to gain competitive advantage.

Companies should redefine themselves as satisfying customer needs and wants, and redefine their product ideas accordingly.

This is a very brief summary of how market research can support New Product Development (NPD) in a business organization. In 4 STEPS.

Here is everything you need to know about creating good design for your website, blog, products, logos or packaging. Good design is previous.