Companies using Product Orientation intend to make products that can be made and then try to tempt the customers who will purchase those products.
Posts published in “BUSINESS MANAGEMENT”
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Marketing Department never operates in isolation from other departments in a business. All departments in a firm collaborate very closely.
What do we really know as business managers about major differences between the marketing of goods and the marketing of services?
Marketing department in a business organization has four generic objectives which are directly linked with the 4Ps of the Marketing Mix.
Effective Marketing makes customers pay the price for a product that exceeds the cost of raw materials. This is called adding value through Marketing.
Marketing exists in order to add value to satisfy customers’ changing needs and wants. Satisfying needs and wants should be done profitably.
Marketing involves building relationships with customers. It fulfills the demand of human needs and creates the demand of human wants.
There are so many brands that suck! This article is meant to be a very short guide to perfection - perfecting your brand to help it unsuck.
Marketing finds out what customers need and want through Market Research and gets people to buy the products using the Marketing Mix.
Many brands suck because they are not perfect: focus too much on money, sell poor products, neglect employees and act unethically.
Internal Rate of Return (IRR) shows the actual percentage rate of return from the investment considering discounting.
Discounted Payback Period shows the time needed to earn enough profits to repay the original cost of the investment considering discounting.
Net Present Value (NPV) shows the numerical cash value return from the investment project with taking discounting into consideration.
Discounting is the process of bringing to the present value the future Net Cash flows that will occur during the lifetime of the project.
Compounding is the process of accumulating interest in an investment over time to earn more interest. Interest remains in the bank.
Average Rate of Return (ARR) gives the annual Net Cash Flows (or net profits) from a project as a percentage of the initial cost of the investment.