Articles: 1,432 · Readers: 748,000 · Views: 2,231,258 E-Commerce influences marketing departments as every of the 4Ps in Marketing Mix for products of a business has seen the impact of E-Commerce.
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Here are situations where the market system can fail from provision of demerit goods and merit goods. Government interventions might be necessary.
This article identifies situations where the market system can fail causing market failure: prices too high, when prices too low, fluctuations in price.
Global Localization Marketing Strategy means that the Marketing Mix is adapted to meet local cultures with different products, prices, promotions and distribution.
Pan-Global Marketing Strategy means that the Marketing Mix is standardized for all customers. The same product is sold across the world.
Consider first whether your firm should enter into foreign markets or not. This decision to market products abroad is a very important one.
Marketing products in overseas markets presents opportunities and threats for international marketing. It is risky but can help to grow the business.
There are differences between domestic marketing and international marketing. International marketing cannot replicate domestic marketing.
Let’s take a look at ten ways to increase prices without actually charging customers more at the time of purchase of the product.
In international communication, it is the idea and concept processing that are important. Working with context of where and how information will be used.
Customer Relationship Management (CRM) refers to using various marketing activities for the purpose of establishing successful relationships with customer.
Process means the way in which a service is provided to the customer - procedure, mechanism and flow of activities as a service is delivered.
Physical evidence refers to the tangible aspect of an intangible service; all the visible aspects of the environment where services are offered.
People mean all employees in the firm who can heavily influence the marketing of a product either positively or negatively.
This article describes interrelationship between markets. It defines joint demand, competitive demand, derived demand and joint supply.