In a crowded marketplace of ideas, it is important for non-profit social organizations to establish a well-defined niche.
Posts published in “BUSINESS MANAGEMENT”
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The marketing objectives of non-profit organizations are not primarily sales and profit related, but to support good causes that will benefit the society.
The marketing objectives of for-profit organizations are primarily sales and profit related. Let’s take a look at the most common examples.
Marketing objectives look at where the business wants to be in the future. They are the firm's defined and measurable aims for a given period.
A marketing budget mainly contains marketing expenditures on marketing strategies in order to achieve the plan’s marketing objectives.
A marketing plan should be preceded by conducting a marketing audit which reviews the effectiveness of the business’s Marketing Mix.
A marketing audit is a review of the current situation of the business’s Marketing Mix. It is done before writing a formal Marketing Plan.
The success of marketing planning is measured by the effectiveness in achieving marketing objectives. Advantages and disadvantages of marketing planning.
Marketing planning is the complete systematic process of planning all marketing activities within a single business organization.
This article is the debate whether a country such as Poland, Hungary or Sweden should join the common currency or not.
Market failure is when markets fail to achieve the most efficient allocation of scarce resources to meet the market demand.
This article reviews the concept of the Circular Flow of Income (CFOI), National Income Equilibrium, Paradox of Thrift and The Multiplier Effect.
This article highlights the area of macroeconomics. Basic concepts of macroeconomics: economic growth, unemployment, inflation and trade balance.
This article introduces the concept of Production Possibility Frontier (PPF) as well as shows the Production Possibility Frontier (PPF) diagrams.
This article reviews relationship between limited resources on Earth, human unlimited wants and scarcity which is causing the economic problem.
While some markets have lower level of competition, some other markets have higher level of competition. Why markets become more competitive?