This article is about Price Elasticity of Supply (PES). Price Elasticity of Supply (PES) measures how a change in price affects quantity supplied.
Posts published in “BUSINESS MANAGEMENT”
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This article is about Promotional Elasticity of Demand (AED). It measures how a change in amount spent on promotion affects quantity demanded.
This article is about the definition of Aggregate Supply (AS), the Aggregate Supply (AS) curve and shifts in the Aggregate Supply (AS) curve.
This article is about the definition of Aggregate Demand (AD), the Aggregate Demand (AD) curve and shifts in the Aggregate Demand (AD) curve.
This article is about Cross Elasticity of Demand (CED). It measures how a change in price of one product affects the quantity demanded for another product.
This article is about Income Elasticity of Demand (YED). Income Elasticity of Demand (YED) measures how a change in income affects quantity demanded.
This article is about Price Elasticity of Demand (PED). Price Elasticity of Demand (PED) measures how a change in price affects quantity demanded.
Regular evaluation of the marketing plan will help with reviewing marketing planning process. How to review marketing planning process?
Once the marketing strategies have been decided upon, it is time to put them into the real life through devising Marketing Mix tactics.
Product Position Map shows the consumer perception of a product or brand in comparison to its competitors in terms of Price and Quality.
The final part of the SEGMENT – TARGET – POSITION process is Product Positioning which shows the perception customers have about the product.
Differentiated Marketing targeting strategy is trying to sell different products to different market segments. Another name is selective marketing.
Niche Marketing is the opposite to Mass Marketing. Niche Marketing targeting strategy includes exploiting one small market segment and be customer-focused.
Mass Marketing is the opposite to Niche Marketing. It is also knows as undifferentiated marketing or market aggregation.
1st do market segmentation, 2nd come up with targeting strategies. Targeting refers to each distinctive market segment having its own specific Marketing Mix.
This article is about psychographic market segmentation. Psychographic factors include lifestyle, hobbies and interests, values and attitudes, social status, culture and personality.