Marketing objectives look at where the business wants to be in the future. They are the firm's defined and measurable aims for a given period.
Posts published in “BUSINESS MANAGEMENT”
The Super Business Manager website is all about business. It provides business resources for better decision making. These business resources are especially useful for CEOs, directors, managers, business owners, investors, entrepreneurs, business teachers, business students and business journalists.
A marketing budget mainly contains marketing expenditures on marketing strategies in order to achieve the plan’s marketing objectives.
A marketing audit is a review of the current situation of the business’s Marketing Mix. It is done before writing a formal Marketing Plan.
The success of marketing planning is measured by the effectiveness in achieving marketing objectives. Advantages and disadvantages of marketing planning.
Marketing planning is the complete systematic process of planning all marketing activities within a single business organization.
This article is the debate whether a country such as Poland, Hungary or Sweden should join the common currency or not.
Market failure is when markets fail to achieve the most efficient allocation of scarce resources to meet the market demand.
This article reviews the concept of the Circular Flow of Income (CFOI), National Income Equilibrium, Paradox of Thrift and The Multiplier Effect.
This article highlights the area of macroeconomics. Basic concepts of macroeconomics: economic growth, unemployment, inflation and trade balance.
This article introduces the concept of Production Possibility Frontier (PPF) as well as shows the Production Possibility Frontier (PPF) diagrams.
This article is about competition on the market. Market competition is the degree of rivalry in a particular industry.
Special characteristics of the market include geographic characteristics, demographic characteristics and psychographic characteristics.
Who is a market leader? The firm with the highest market share in a particular market is called the market leader.