This article is about the definition of Aggregate Supply (AS), the Aggregate Supply (AS) curve and shifts in the Aggregate Supply (AS) curve.
Posts published in “BUSINESS MANAGEMENT”
The Super Business Manager website is all about business. It provides business resources for better decision making. These business resources are especially useful for CEOs, directors, managers, business owners, investors, entrepreneurs, business teachers, business students and business journalists.
This article is about Cross Elasticity of Demand (CED). It measures how a change in price of one product affects the quantity demanded for another product.
This article is about Income Elasticity of Demand (YED). Income Elasticity of Demand (YED) measures how a change in income affects quantity demanded.
This article is about Price Elasticity of Demand (PED). Price Elasticity of Demand (PED) measures how a change in price affects quantity demanded.
Regular evaluation of the marketing plan will help with reviewing marketing planning process. How to review marketing planning process?
Once the marketing strategies have been decided upon, it is time to put them into the real life through devising Marketing Mix tactics.
The final part of the SEGMENT – TARGET – POSITION process is Product Positioning which shows the perception customers have about the product.
Differentiated Marketing targeting strategy is trying to sell different products to different market segments. Another name is selective marketing.
Niche Marketing is the opposite to Mass Marketing. Niche Marketing targeting strategy includes exploiting one small market segment and be customer-focused.
This article is about behavioral market segmentation. Behavioral factors include outlet type, occasions, usage loyalty and benefits sought.
Demographic market segmentation includes age, gender, race and ethnicity, marital status, family size, occupation, income, language and religion.
Promotional Elasticity of Demand (AED)
BUSINESS MANAGEMENT, ECONOMICS and MICROECONOMICS
This article is about Promotional Elasticity of Demand (AED). It measures how a change in amount spent on promotion affects quantity demanded.