For almost any international marketing research project, an analysis of available secondary information is a useful and inexpensive first step.
Posts published in “BUSINESS MANAGEMENT”
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This article uses statistical techniques to conduct sales forecasting in a business. Sales forecasting predicts future level of sales from past sales data.
Change shows how the data changes over time. Changes of individual observations in a dataset is statistically measured by an index.
Deviation shows how the data deviates from the mean; the distance from the center point. Deviation measures the difference between an item and arithmetic mean.
Dispersion shows how widely the data are spread. Dispersion measures the spread of dataset and shows data distribution into different intervals.
Frequency shows how often the data occurred. Frequency measures the numbers of times that the event occurred in an experiment or a study.
Average shows the center point of the data. Averages show what is in the center area of a dataset; hence measure central tendency.
Statistical analysis can help business managers to make better decisions as the risks are reduced to make choices based on factual results.
These four steps to manage cash flow will help you keep track of the money coming in and out of your growing company.
A business conducting research will produce vast amounts of market research results: information in a descriptive form and data in a numerical form.
Let’s take a test of your intercultural business knowledge. Never take anything for granted when you are doing business in a foreign country.
This article describes the most common non-probability sampling methods used for the primary market research purposes. There are three of them.
This article describes the most common probability sampling methods used for the primary market research purposes. There are six of them.
Understanding cross-cultural business communication is very important for a business manager. It has a lot to do with having Emotional Intelligence (EQ).
The reliability of the market research sample is often judged as inaccurate because of sampling errors causing the whole process to be put into question.
Sampling exists and is necessary because surveying the entire population is not only impractical, but also impossible. What is a sample?