By using promotion, businesses are actively communicating with consumers what goods and services are available for purchase.
Posts published in “BUSINESS MANAGEMENT”
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This article talks about three main functions of price and explains how these functions of price influence the market system.
This article is about the equilibrium price determination, situations of market surplus and market shortage and shifts in demand and supply.
Business managers need to decide upon the appropriate price being used by the company to successfully market its products.
Price is the amount of money paid by a customer to purchase a particular product – good or service, irrespective of its value.
Differentiation means distinguishing your business organization from other businesses in the same industry. It works wonders to stand out!
A product is either a tangible good or an intangible service, or a combination of both, supplied by a business to satisfy needs and wants of customers.
When companies need money, they have many choices of sources of finance. And, the choice they make can tell you more about the company.
7Ps of Marketing Mix is also called the extended Marketing Mix. It was first introduced by Bernard H. Booms and Mary J. Bitner in 1981.
While 4Ps of Marketing Mix are about products in a business, 4Cs of Marketing focus on the role of customers in a business.
Good Marketing Mix is when the right product is sold at the right price with the right promotion in the right place. Here are 5 tips.
This article introduces 4Ps of Marketing Mix which are different inter-related parts making up the Marketing Mix, the four key decisions.
Sales forecasting predicts future level of sales in a business from past sales data. Business managers rely on this data to predict the future.
Simple linear regression is a method of sales forecasting focused on studying relationships between two quantitative variables.
This article explains basic accounting structures that exist in a business. The record to keep track in financial statements items is an account.
These terms correlation, causation and coincidence while having similar pronunciation also have completely different meanings, cannot be used interchangeably.