When the market is saturated, competition is too strong or the economy is declining, it might be time to sell products to other countries.
Posts published in “BUSINESS MANAGEMENT”
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In global business environment, we need to understand the people who come from another country and culture in order to be successful in global marketing.
International Marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services.
Globalization is having a significant impact on business decision-making, on international trade and the creation of international marketing.
Growing importance of international trade. Today’s business environment is more global than ever before with international trade being omnipresent.
M-Commerce is use of wireless handheld devices such as smartphones, laptops, smartwatches and tablets to conduct commercial transactions online.
S-Commerce (Social Commerce) refers to the use of social networks and social media tools to support and encourage E-commerce transactions.
E-Commerce involves conducting commercial transactions electronically which are similar due to similarity of features of E-Commerce.
E-Commerce has developed as a result of technological development, especially the Internet, social networks and smart phones affecting business activity.
When talking about discrepancies in distribution, the difference usually applies to what is being produced and what is being sold.
Marketing managers need to know how to choose a channel of distribution properly. Here are factors influencing a choice of distribution channel.
Place in Marketing Mix involves dealing with a channel of distribution. Several different channels of distribution are available for firms to use.
Distribution strategy regarding channels of distribution refers to the use of intermediaries in getting the product to the consumer.
There are three approaches to distribution depending on intensity. They include Intensive Distribution, Selective Distribution and Exclusive Distribution.
Place (distribution) as one of the four elements of Marketing Mix involves marketing managers in deciding about getting products to customers.
Objectives of promotion can be focused on the short-term which is less than 12 months or on the long-term which is more than 5 years.