This article explains the difference between production in the short run and production in the long run. And, it describes Law of Diminishing Returns.
Posts published in “BUSINESS MANAGEMENT”
The Super Business Manager website is all about business. It provides business resources for better decision making. These business resources are especially useful for CEOs, directors, managers, business owners, investors, entrepreneurs, business teachers, business students and business journalists.
Specialty channels of distribution refer to using any direct way to distribute products to customers that does not involve using intermediaries.
Intermediaries in channel of distribution are a middle man - the middle person in the chain of distribution between the producers and consumers of a product.
The existence of various types of large business organizations is the end result of business growth and evolution of organizations.
Thinking creatively means coming up with an idea for a business, good or service that is unique and did not exist before to gain competitive advantage.
This article analyzes the likely positive and negative effects of business decisions on three different stakeholder groups - employees, customers and local community.
This article is about one of the most commonly used channels of distribution such as two-intermediary channel, or two-level channel.
This article is about one of the most commonly used channels of distribution such as a one-level channel of distribution, or one-intermediary channel.
This article is about one of the most commonly used channels of distribution such as a zero-level channel of distribution, or direct selling to customer.
There are many well-known marketing websites featuring articles with a similar title - just what is marketing? This is a very good question.
Brand extension refers to the use of an existing brand to launch new products under that same brand name. It helps to prolong brand life cycle.
Brand value is the added premium that customers are willing to pay for a product of a well known brand instead of buying a generic equivalent.
Brand loyalty is when customers buy the same brand of a product repeatedly – over and over again for a long time. They are devoted to the brand.
Brand development is a long-term marketing strategy meant to build, improve and strengthen the brand image. It happens after brand awareness.
Brand awareness shows how much customers are aware of a particular brand. Specifically, how fast it comes to their mind when a product is mentioned.
Brand image is an identity given to a product, or the range of products, which gives it unique personality of its own.
What is brand experience? Brand experience has much to do with the psychological meaning of a brand and the company’s approach to branding.