The combination of all forms of promotion that can be used by a business organization for promoting any product is known as Promotion Mix.
Posts published in “BUSINESS MANAGEMENT”
The Super Business Manager website is all about business. It provides business resources for better decision making. These business resources are especially useful for CEOs, directors, managers, business owners, investors, entrepreneurs, business teachers, business students and business journalists.
This article is about an oligopoly. It describes the characteristics of an oligopoly market and explains why most markets are oligopolistic.
Without strategic management, business decision would be made only within each functional department, and without considering external constraints.
A Strategic Manager is a professional who is responsible for developing and implementing the long-term plans of a business organization.
Strategy is important in business organizations of all sizes ranging from commercial for-profit-only businesses to social not-for-profit business organizations.
This article is about perfect competition. It describes characteristics of a perfectly competitive market and gives assumptions about perfect competition.
Operations Manager aims to produce goods and services of the required quality, in the required quantity, at the time needed and in the cost-effective way.
Operations management includes a far wider range of activities and refers to the management of all production process.
This article is about advertising agencies – what are they, where do they come from, reasons why businesses use them and benefits of using them.
Trade cycle are periods of expansion and contraction of economic activity. In advertising, businesses tend have higher promotion budgets during boom periods.
One of the most important decisions marketing managers need to make in order to promote successfully is to choose advertising media.
Branding differentiates the brand name from the competitors’ brand names - distinguishing product offerings from the competition.
Above-The-Line Promotion (ATL) is paid-for promotional methods by independent mass media sources used to promote a business, brands or products.
This article describes size of firms. It explains why growth of firms is important and identifies basic methods of business growth - external and internal.
This article introduces the characteristics of production in the long run by explaining and visualizing how firms move to the long run production.