Social Marketing was born as a discipline in late 19th century. Professor Philip Kotler is credited as the founder of Social Marketing.
Posts published in “WHAT IS MARKETING?”
Marketing Department never operates in isolation from other departments in a business. All departments in a firm collaborate very closely.
What do we really know as business managers about major differences between the marketing of goods and the marketing of services?
Marketing exists in order to add value to satisfy customers’ changing needs and wants. Satisfying needs and wants should be done profitably.