Articles: 1,400 · Readers: 740,000 · Views: 2,209,961 Effective Marketing makes customers pay the price for a product that exceeds the cost of raw materials. This is called adding value through Marketing.
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Marketing exists in order to add value to satisfy customers’ changing needs and wants. Satisfying needs and wants should be done profitably.
Marketing involves building relationships with customers. It fulfills the demand of human needs and creates the demand of human wants.