Posts published in “THE MARKET”

This article is about the definition of Aggregate Demand (AD), the Aggregate Demand (AD) curve and shifts in the Aggregate Demand (AD) curve.

This article is about supply. It shows The Supply Curve and helps to understand that a rise in price will lead to a rise in supply.

This article defines a market and demand. It shows The Demand Curve and explains the relationship between price and demand by showing changes in demand.

Market failure is when markets fail to achieve the most efficient allocation of scarce resources to meet the market demand.

While some markets have lower level of competition, some other markets have higher level of competition. Why markets become more competitive?

This article is about competition on the market. Market competition is the degree of rivalry in a particular industry.

Barriers to entry into the market are obstacles that determine the easiness of entering into the particular market.

Special characteristics of the market include geographic characteristics, demographic characteristics and psychographic characteristics.

Who is a market leader? The firm with the highest market share in a particular market is called the market leader.

Increase in market share can be achieved in a number of ways. Let’s take a look at the most typical ways how to increase market share.

Market share is measured by expressing sales of one business as a percentage of total sales in the whole industry.

The pace of market growth will depend on many factors. It is the Marketing Department’s job to identify different features of markets.

Market growth refers to an increase in size of the market over a specific period of time, usually one year, or one quarter. 

Customer base is the number of potential customers in the particular market who are able to purchase the product.

This article is about size of the market. Market size is the measurement of total sales of all the companies within a defined market.