Let’s take a test of your intercultural business knowledge. Never take anything for granted when you are doing business in a foreign country.
Posts published in “MARKETING”
This article describes the most common non-probability sampling methods used for the primary market research purposes. There are three of them.
This article describes the most common probability sampling methods used for the primary market research purposes. There are six of them.
The reliability of the market research sample is often judged as inaccurate because of sampling errors causing the whole process to be put into question.
Sampling exists and is necessary because surveying the entire population is not only impractical, but also impossible. What is a sample?
To make realistic and accurate sales forecasts, managers can use several quantitative methods of sales forecasting.
To make realistic and accurate sales forecasts, managers can use several qualitative methods of sales forecasting. Check them out in details!
In practice, businesses are likely to use a combination of sales forecasting methods. The choice depends on several factors.
The data suggested in the cultural analysis include information that helps the marketer make marketing planning decisions.
Marketing manager’s job is to make market research more-cost effective. Costs and benefits involve a complex balancing of factors.
Please follow the following tips for writing a survey / questionnaire. Start with naming your survey. Next, write a cover memo or introduction.
Here is an example of a sample survey / questionnaire you can use for carrying out your own market research. I hope it will help you.
Designing your first survey / questionnaire is challenging because it is not that easy to write it effectively for the first time around.
Secondary market research, or desk research, collects second-hand data and information that already exists as these were gathered by others.
Primary market research, also known as field research, is market research that gathers new original data first-hand for a specific research purpose.
Secondary market research (desk research) gathers second-data that already exists. Check advantages and disadvantages of secondary research.