Any market research results should be treated with caution due to their limitations. Examples exist of firms using faulty research.
Posts published in “MARKETING”
Market research helps modern companies to develop products based on consumer demand which has been identified and analyzed.
This short story about market research talks about an entrepreneur named Garfred who decided to start his own clothing company.
This article talks describes in details reasons for market research. There are numerous reasons why marketers seek to conduct market research.
Businesses conduct market research to research the market in order to sell their products, and seek other benefits from doing so.
Regular evaluation of the marketing plan will help with reviewing marketing planning process. How to review marketing planning process?
Once the marketing strategies have been decided upon, it is time to put them into the real life through devising Marketing Mix tactics.
The final part of the SEGMENT – TARGET – POSITION process is Product Positioning which shows the perception customers have about the product.
Differentiated Marketing targeting strategy is trying to sell different products to different market segments. Another name is selective marketing.
Niche Marketing is the opposite to Mass Marketing. Niche Marketing targeting strategy includes exploiting one small market segment and be customer-focused.
This article is about behavioral market segmentation. Behavioral factors include outlet type, occasions, usage loyalty and benefits sought.
Demographic market segmentation includes age, gender, race and ethnicity, marital status, family size, occupation, income, language and religion.