E-Commerce has developed as a result of technological development, especially the Internet, social networks and smart phones affecting business activity.
Posts published in “MARKETING”
When talking about discrepancies in distribution, the difference usually applies to what is being produced and what is being sold.
Marketing managers need to know how to choose a channel of distribution properly. Here are factors influencing a choice of distribution channel.
Place in Marketing Mix involves dealing with a channel of distribution. Several different channels of distribution are available for firms to use.
Distribution strategy regarding channels of distribution refers to the use of intermediaries in getting the product to the consumer.
There are three approaches to distribution depending on intensity. They include Intensive Distribution, Selective Distribution and Exclusive Distribution.
Place (distribution) as one of the four elements of Marketing Mix involves marketing managers in deciding about getting products to customers.
Objectives of promotion can be focused on the short-term which is less than 12 months or on the long-term which is more than 5 years.
Business managers need to decide upon the appropriate price being used by the company to successfully market its products.
Price is the amount of money paid by a customer to purchase a particular product – good or service, irrespective of its value.
Differentiation means distinguishing your business organization from other businesses in the same industry. It works wonders to stand out!
A product is either a tangible good or an intangible service, or a combination of both, supplied by a business to satisfy needs and wants of customers.
7Ps of Marketing Mix is also called the extended Marketing Mix. It was first introduced by Bernard H. Booms and Mary J. Bitner in 1981.
While 4Ps of Marketing Mix are about products in a business, 4Cs of Marketing Mix focus on the role of customers in a business.
Good Marketing Mix is when the right product is sold at the right price with the right promotion in the right place. Here are 5 tips.
This article introduces 4Ps of Marketing Mix which are different inter-related parts making up the Marketing Mix, the four key decisions.