Articles: 1,590 · Readers: 764,000 · Views: 2,278,118 Brand recognition is a strategic asset that drives growth, profitability, and long-term success. It is a key ingredient in building a sustainable business.
Posts published in “MARKETING”
Purse strings means where the funding come from as Social Marketing is often conducted by for-profit social organizations and non-profit social organizations.
Policy, as one of 8Ps of Social Marketing, refers to the rules, regulations, and laws that can influence individual behavior and societal norms.
Partnerships are a critical component of 8Ps of Social Marketing. They involve collaborating with other organizations, individuals, and communities to achieve shared goals.
Publics refer to the diverse groups of individuals and organizations that have a stake in the success of a social marketing campaign.
Mail order is a retail method where customers purchase goods or services remotely, typically through catalogs, websites or phone calls.
Vending machines are ubiquitous fixtures in modern life, offering a convenient way to grab snacks, drinks, and other items without human interaction.
Telemarketing is a direct marketing technique that involves using telecommunications to initiate a sales conversation with a potential customer.
Every economy, from the global marketplace to your local coffee shop, thrives on a foundation of four key pillars: earning, spending, saving, and investing.
McDonald's is not just a fast-food giant, it is a marketing marvel. Let's delve into how McDonald's uses each P to keep those golden arches gleaming.
This article is about using psychology to get into your customer's mind. Marketers are tapping into the science of psychology to influence your decisions.
Customer loyalty programs are a marketing strategy used by businesses to encourage customers to continue buying their products and services.
The title of 'World's Most Valuable Brands' can be a bit tricky, as different organizations use different methodologies to rank them.
Customer Relationship Management (CRM) refers to using various marketing activities for the purpose of establishing successful relationships with customer.
There is a huge range of promotional activities that are forms of sales promotion. Let’s take a look at methods of sales promotion in details.
Below-The-Line Promotion (BTL) is any form of unpaid promotional activities over which the firm has total control used to promote a business.