Articles: 1,772 · Readers: 771,000 · Views: 2,288,843Conjoint Analysis helps to understand how different consumers value different attributes of a product - good or service.
Posts published in “MARKETING”
Content Marketing requires creating and distributing valuable content to attract and engage target audiences on the Internet.
Social media management tools offer a lifeline for businesses seeking to streamline their promotional efforts and maximize their impact.
Marketing Automation Platforms are software tools designed to automate repetitive marketing tasks and campaigns across multiple channels.
Data Analytics Platforms such as Google Analytics, Adobe Analytics, etc. are digital tools fort tracking and analyzing website and marketing data.
Instead of pushing products or services onto unwilling recipients, inbound marketing acts like a magnet, drawing in qualified leads who are seeking solutions.
These popular products can help you become more successful at business management and better at personal finance. I carefully choose the best stuff.
For business students navigating the complexities of modern commerce, understanding service design is not merely an elective; it's a strategic imperative.
Customer Journey Mapping means isualizing the customer's experience with a product or service, identifying pain points and opportunities for improvement.
Neuromarketing means using neuroscience techniques to understand consumer responses to marketing stimuli by peering directly into the brain.
Minimum Viable Product (MVP) is the most basic version of a product released to gather maximum customer feedback with minimal effort.
Service Operations Management means managing the delivery of services, including capacity planning, service quality, and customer service.
Sales Force Management means managing and motivating a sales team to achieve sales targets through the blend of leadership, motivation and data insights.
Customer Lifetime Value (CLTV) can help business managers to estimate the total value of a customer over their relationship with the business organization.
Well-crafted video presentations may improve communication, simplify complicated concepts, and greatly increase engagement and sales.
Behavioral Economics means applying psychological insights to understand consumer decision-making. This goes beyond traditional marketing.
While digital marketing is essential, don't underestimate the power of traditional marketing tools. They can work hand-in-hand to create marketing strategies.
Customer satisfaction is not just about surface-level interactions, but about building a customer-centric culture throughout your organization.
Field testing of new products provides invaluable insights that can make the difference between a market triumph and a costly flop.
Total Product Experience (TPE) recognizes that the value of a product extends beyond its functional capabilities, encompassing emotional and social factors.