This article explains how Price Elasticity of Demand (PED) is likely to change through the different stages of Product Life Cycle (PLC). It should be fun!
Posts published in “MARKETING”
There are several different pricing strategies that can be used and these are broadly categorized into four different categories.
Figure out how to promote a product in different phases of its life. The following descriptions summarize some of the Promotion Mix options.
Marketing managers need to be aware of major uses of Product Life Cycle (PLC). They need to make during different phases of the product life cycle.
Extension strategies are means of lengthening the life of a product to delay its decline; attempts to prolong Product Life Cycle (PLC).
There are different stages of Product Life Cycle (PLC). Each stage is likely to have a very different investment, sales revenue, profit and cash flows.
As all products have a very specific life cycle, Product Life Cycle (PLC) is the typical process that all products go through from birth to death.
There are several different pricing strategies that can be used and these are broadly categorized into four different categories.
There are several obvious advantages and disadvantages of E-Commerce. How you would use E-Commerce to support your marketing strategies?
Major types of E-Commerce markets include Business to Business (B2B), Business to Consumer (B2C), Business to Government (B2G) and Consumer to Consumer (C2C).
There are several different pricing strategies that can be used and these are broadly categorized into four different categories.
Traditionally, impact of E-Commerce has been seen in every of the 4Ps in Marketing Mix. How does E-Commerce impact 4Cs of Marketing Mix?
E-Commerce influences marketing departments as every of the 4Ps in Marketing Mix for products of a business has seen the impact of E-Commerce.
Global Localization Marketing Strategy means that the Marketing Mix is adapted to meet local cultures with different products, prices, promotions and distribution.
Pan-Global Marketing Strategy means that the Marketing Mix is standardized for all customers. The same product is sold across the world.
Consider first whether your firm should enter into foreign markets or not. This decision to market products abroad is a very important one.