Articles: 1,432 · Readers: 748,000 · Views: 2,231,258 Specialty channels of distribution refer to using any direct way to distribute products to customers that does not involve using intermediaries.
Posts published in “MARKETING”
Intermediaries in channel of distribution are a middle man - the middle person in the chain of distribution between the producers and consumers of a product.
This article is about one of the most commonly used channels of distribution such as two-intermediary channel, or two-level channel.
This article is about one of the most commonly used channels of distribution such as a one-level channel of distribution, or one-intermediary channel.
This article is about one of the most commonly used channels of distribution such as a zero-level channel of distribution, or direct selling to customer.
There are many well-known marketing websites featuring articles with a similar title - just what is marketing? This is a very good question.
Brand extension refers to the use of an existing brand to launch new products under that same brand name. It helps to prolong brand life cycle.
Brand value is the added premium that customers are willing to pay for a product of a well known brand instead of buying a generic equivalent.
Brand loyalty is when customers buy the same brand of a product repeatedly – over and over again for a long time. They are devoted to the brand.
Brand development is a long-term marketing strategy meant to build, improve and strengthen the brand image. It happens after brand awareness.
Brand awareness shows how much customers are aware of a particular brand. Specifically, how fast it comes to their mind when a product is mentioned.
Brand image is an identity given to a product, or the range of products, which gives it unique personality of its own.
What is brand experience? Brand experience has much to do with the psychological meaning of a brand and the company’s approach to branding.
Intermediaries in the channel of distribution are a middle man. They are the middle person between the producers and consumers of a product.
Brand names come in many different forms, types and shapes. Let’s take a look at different types of brand names that exist around the world.