Marketing activities including promotion of products require spending. The money for these promotional activities is set in promotion expenditure budget.
Posts published in “MARKETING”
Guerrilla Marketing is a way of performing marketing activities in a non-conventional yet creative way by businesses on a very low promotional budget.
Contribution Analysis can help a business to identify both profitable products and those that might need more development in the future.
The Boston Matrix, or The Boston Consulting Group Matrix, is a business tool used for marketing management of a balanced Product Portfolio.
There are many new trends in distribution recently. With the increased popularity of E-commerce around the world, shopping demands of consumers change.
There are several different pricing strategies that can be used and these are broadly categorized into four different categories.
Technology changes promotion in a way that new technologies have significantly impacted the way businesses market and sell products to customers.
Most products pass through a number of phases. Let's take a look how 4Ps of Marketing Mix change at different stages of Product Life Cycle (PLC).
Running promotion for different markets requires a business to promote its products in different way. Either for Consumer Markets or Industrial Markets.
There are several different pricing strategies that can be used and these are broadly categorized into four different categories.
Not all pricing strategies will be appropriate for all market situations. It is very important to know when to use each pricing strategy.
Product Portfolio is the range of products a company has in development or available for sales to consumers at any one time.
This article explains how Price Elasticity of Demand (PED) is likely to change through the different stages of Product Life Cycle (PLC). It should be fun!
There are several different pricing strategies that can be used and these are broadly categorized into four different categories.
Figure out how to promote a product in different phases of its life. The following descriptions summarize some of the Promotion Mix options.
Marketing managers need to be aware of major uses of Product Life Cycle (PLC). They need to make during different phases of the product life cycle.