There are different stages of Product Life Cycle (PLC). Each stage is likely to have a very different investment, sales revenue, profit and cash flows.
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As all products have a very specific life cycle, Product Life Cycle (PLC) is the typical process that all products go through from birth to death.
There are several different pricing strategies that can be used and these are broadly categorized into four different categories.
There are several obvious advantages and disadvantages of E-Commerce. How you would use E-Commerce to support your marketing strategies?
Major types of E-Commerce markets include Business to Business (B2B), Business to Consumer (B2C), Business to Government (B2G) and Consumer to Consumer (C2C).
There are several different pricing strategies that can be used and these are broadly categorized into four different categories.
Traditionally, impact of E-Commerce has been seen in every of the 4Ps in Marketing Mix. How does E-Commerce impact 4Cs of Marketing Mix?
E-Commerce influences marketing departments as every of the 4Ps in Marketing Mix for products of a business has seen the impact of E-Commerce.
Global Localization Marketing Strategy means that the Marketing Mix is adapted to meet local cultures with different products, prices, promotions and distribution.
Pan-Global Marketing Strategy means that the Marketing Mix is standardized for all customers. The same product is sold across the world.
Consider first whether your firm should enter into foreign markets or not. This decision to market products abroad is a very important one.
Marketing products in overseas markets presents opportunities and threats for international marketing. It is risky but can help to grow the business.
Let’s take a look at ten ways to increase prices without actually charging customers more at the time of purchase of the product.
In international communication, it is the idea and concept processing that are important. Working with context of where and how information will be used.
Process means the way in which a service is provided to the customer - procedure, mechanism and flow of activities as a service is delivered.