Articles: 1,400 · Readers: 740,000 · Views: 2,209,961 While digital marketing is essential, don't underestimate the power of traditional marketing tools. They can work hand-in-hand to create marketing strategies.
Posts published in “MARKETING”
Customer satisfaction is not just about surface-level interactions, but about building a customer-centric culture throughout your organization.
Field testing of new products provides invaluable insights that can make the difference between a market triumph and a costly flop.
Total Product Experience (TPE) recognizes that the value of a product extends beyond its functional capabilities, encompassing emotional and social factors.
Field-testing, also known as market testing or test marketing, is a controlled experiment conducted in a real-world setting to evaluate the effectiveness.
While this approach may seem straightforward, it is essential to understand when it is most effective and when it might not be the best fit.
The core concepts of consumer buyer behaviour draw on Maslow's hierarchy of needs and the marketing mix. Here is the buying decision process.
By effectively engaging with all relevant publics, social marketers can increase the reach and impact of their programs.
In today's interconnected business landscape, successful partnerships have become a cornerstone of growth and innovation.
The McKinsey / General Electric Matrix overcomes a number of the disadvantages of The Boston Consulting Group Matrix in planning product portfolio.
Advocacy organizations are groups that work to influence decisions within political, economic, and social systems and institutions.
This article provides a comprehensive guide on effectively handling customer complaints within a business organization. Let's start with why customers complain.
There are various sources of funding for social marketing campaigns. Let's take a look at common ways to pay for promoting your social marketing activities.
Core products are the heart of a business, while peripheral products are supporting elements that enhance the overall customer experience and revenue potential.
Brand longevity refers to a brand's ability to maintain its relevance, appeal, and competitive edge over an extended period.