Customer loyalty programs are a marketing strategy used by businesses to encourage customers to continue buying their products and services.
Posts published in “MARKETING”
Customer Relationship Management (CRM) refers to using various marketing activities for the purpose of establishing successful relationships with customer.
There is a huge range of promotional activities that are forms of sales promotion. Let’s take a look at methods of sales promotion in details.
Below-The-Line Promotion (BTL) is any form of unpaid promotional activities over which the firm has total control used to promote a business.
Own-label brands, also known as private label or store brands, are products that are made and sold by a retailer under its own brand name.
Through-The-Line Promotion (TTL) is a marketing strategy that combines both Above-the-Line (ATL) and Below-the-Line (BTL) marketing strategies.
Promotional campaigns must be distinctive to stand out from the competition. What is said in promotion is as important as how it is said.
The combination of all forms of promotion that can be used by a business organization for promoting any product is known as Promotion Mix.
This article is about advertising agencies – what are they, where do they come from, reasons why businesses use them and benefits of using them.
Trade cycle are periods of expansion and contraction of economic activity. In advertising, businesses tend have higher promotion budgets during boom periods.
One of the most important decisions marketing managers need to make in order to promote successfully is to choose advertising media.
Advertising process – communication with the public a promotion message to transmit through an advertising medium – includes five steps.
Branding differentiates the brand name from the competitors’ brand names - distinguishing product offerings from the competition.
Above-The-Line Promotion (ATL) is paid-for promotional methods by independent mass media sources used to promote a business, brands or products.
Specialty channels of distribution refer to using any direct way to distribute products to customers that does not involve using intermediaries.
Intermediaries in channel of distribution are a middle man - the middle person in the chain of distribution between the producers and consumers of a product.