Effective Marketing makes customers pay the price for a product that exceeds the cost of raw materials. This is called adding value through Marketing.
Posts published in “MARKETING”
Marketing exists in order to add value to satisfy customers’ changing needs and wants. Satisfying needs and wants should be done profitably.
Marketing involves building relationships with customers. It fulfills the demand of human needs and creates the demand of human wants.
There are so many brands that suck! This article is meant to be a very short guide to perfection - perfecting your brand to help it unsuck.
Marketing finds out what customers need and want through Market Research and gets people to buy the products using the Marketing Mix.
Many brands suck because they are not perfect: focus too much on money, sell poor products, neglect employees and act unethically.
If you would like to create your own brand, or improve the current brand, here are some tips that may help you out.
A Unique Selling Point (USP) is the factor that makes a good or service different from that of the competition. How to find Unique Selling Point (USP)?
Omotenashi is a Japanese spirit of hospitality and customer service. It is a truly magnificent way of treating guests wholeheartedly.