Ethical marketing norms and values for marketers according to The American Marketing Association (AMA) which promotes the highest standards of marketing.
Posts published in “MARKETING”
In a crowded marketplace of ideas, it is important for non-profit social organizations to establish a well-defined niche.
The marketing objectives of non-profit organizations are not primarily sales and profit related, but to support good causes that will benefit the society.
The marketing objectives of for-profit organizations are primarily sales and profit related. Let’s take a look at the most common examples.
Marketing objectives look at where the business wants to be in the future. They are the firm's defined and measurable aims for a given period.
A marketing budget mainly contains marketing expenditures on marketing strategies in order to achieve the plan’s marketing objectives.
A marketing plan should be preceded by conducting a marketing audit which reviews the effectiveness of the business’s Marketing Mix.
A marketing audit is a review of the current situation of the business’s Marketing Mix. It is done before writing a formal Marketing Plan.
The success of marketing planning is measured by the effectiveness in achieving marketing objectives. Advantages and disadvantages of marketing planning.
Marketing planning is the complete systematic process of planning all marketing activities within a single business organization.
While some markets have lower level of competition, some other markets have higher level of competition. Why markets become more competitive?
This article is about competition on the market. Market competition is the degree of rivalry in a particular industry.
Barriers to entry into the market are obstacles that determine the easiness of entering into the particular market.
Special characteristics of the market include geographic characteristics, demographic characteristics and psychographic characteristics.
Who is a market leader? The firm with the highest market share in a particular market is called the market leader.
Increase in market share can be achieved in a number of ways. Let’s take a look at the most typical ways how to increase market share.