Social Marketing was born as a discipline in late 19th century. Professor Philip Kotler is credited as the founder of Social Marketing.
Posts published in “MARKETING”
Asset-Led Marketing is an approach to Marketing based on the firm’s existing strengths instead of purely on production or satisfying customers.
Marketing Department never operates in isolation from other departments in a business. All departments in a firm collaborate very closely.
What do we really know as business managers about major differences between the marketing of goods and the marketing of services?
Marketing exists in order to add value to satisfy customers’ changing needs and wants. Satisfying needs and wants should be done profitably.
There are so many brands that suck! This article is meant to be a very short guide to perfection - perfecting your brand to help it unsuck.
Marketing finds out what customers need and want through Market Research and gets people to buy the products using the Marketing Mix.
If you would like to create your own brand, or improve the current brand, here are some tips that may help you out.
A Unique Selling Point (USP) is the factor that makes a good or service different from that of the competition. How to find Unique Selling Point (USP)?
Omotenashi is a Japanese spirit of hospitality and customer service. It is a truly magnificent way of treating guests wholeheartedly.