Niche Marketing is the opposite to Mass Marketing. Niche Marketing targeting strategy includes exploiting one small market segment and be customer-focused.
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Mass Marketing is the opposite to Niche Marketing. It is also knows as undifferentiated marketing or market aggregation.
1st do market segmentation, 2nd come up with targeting strategies. Targeting refers to each distinctive market segment having its own specific Marketing Mix.
This article is about psychographic market segmentation. Psychographic factors include lifestyle, hobbies and interests, values and attitudes, social status, culture and personality.
This article is about behavioral market segmentation. Behavioral factors include outlet type, occasions, usage loyalty and benefits sought.
Demographic market segmentation includes age, gender, race and ethnicity, marital status, family size, occupation, income, language and religion.
Geographic market segmentation divides the market into different geographical units. Geographic factors include location, climate and population density.
There is no one correct method to segment a market into smaller pieces. The key task is to find the variable that splits the market into actionable segments.
A consumer profile is a descriptive picture of a typical consumer of the firm’s products in a specific market segment. A picture of the typical consumer.
The whole market consists customers with different preferences. Market segmentation helps to discover people with similar characteristics.
Marketing strategies evolve over time to go along with market changes, changes in customer preferences and changes inside the business organization.
Any marketing strategy of a business organization needs to be cohesive and integrated. Having a cohesive marketing strategy is important.
Each of the 4Ps of the Marketing Mix - Product, Price, Place and Promotion is of equal importance as it influences customers’ decisions.
Marketing managers must be able to use their business acumen to establish different marketing strategies depending on various business situations.
Is the term marketing ethics contradictory? Noted marketer Philip Kotler examines the ethical challenges in today’s marketplace.
While the author of this article is unknown to me, I have found it quite interesting when discussing ethics in marketing.