A marketing audit is a review of the current situation of the business’s Marketing Mix. It is done before writing a formal Marketing Plan.
Posts published in “MARKETING”
The success of marketing planning is measured by the effectiveness in achieving marketing objectives. Advantages and disadvantages of marketing planning.
Marketing planning is the complete systematic process of planning all marketing activities within a single business organization.
This article is about competition on the market. Market competition is the degree of rivalry in a particular industry.
Special characteristics of the market include geographic characteristics, demographic characteristics and psychographic characteristics.
Who is a market leader? The firm with the highest market share in a particular market is called the market leader.
Increase in market share can be achieved in a number of ways. Let’s take a look at the most typical ways how to increase market share.
Market growth refers to an increase in size of the market over a specific period of time, usually one year, or one quarter.
Customer base is the number of potential customers in the particular market who are able to purchase the product.
This article is about size of the market. Market size is the measurement of total sales of all the companies within a defined market.
The market location includes the specific place where the transactions happen and the specific place where customers can be found.
A market is a place where sellers and buyers buy and sell products. Also, a market is a group of customers with similar characteristics.