Primary research (field research) collects new data for the first time. Read more about advantages and disadvantages of primary market research.
Posts published in “MARKETING”
Sales forecasting helps marketing managers to estimate future sales of products and reduce the risk of unforeseen changes in the marketplace.
This article talks about issues of conducting ethical market research and examples of unethical market research practices.
Conducting four different types of market research can help the business organization to effectively reduce risks, predict sales and forecast trends.
Sales forecasting is a marketing management technique used by business managers to predict future sales over a period of time.
Any market research results should be treated with caution due to their limitations. Examples exist of firms using faulty research.
Market research helps modern companies to develop products based on consumer demand which has been identified and analyzed.
This short story about market research talks about an entrepreneur named Garfred who decided to start his own clothing company.
This article is about the market research process in 4 STEPS. As we know that market research does not guarantee success.
This article talks describes in details reasons for market research. There are numerous reasons why marketers seek to conduct market research.
Businesses conduct market research to research the market in order to sell their products, and seek other benefits from doing so.
Regular evaluation of the marketing plan will help with reviewing marketing planning process. How to review marketing planning process?
Once the marketing strategies have been decided upon, it is time to put them into the real life through devising Marketing Mix tactics.
Product Position Map shows the consumer perception of a product or brand in comparison to its competitors in terms of Price and Quality.
The final part of the SEGMENT – TARGET – POSITION process is Product Positioning which shows the perception customers have about the product.
Differentiated Marketing targeting strategy is trying to sell different products to different market segments. Another name is selective marketing.