Articles: 1,400 · Readers: 740,000 · Views: 2,209,961 The success of marketing planning is measured by the effectiveness in achieving marketing objectives. Advantages and disadvantages of marketing planning.
Posts published in “MARKETING PLANNING”
Marketing planning is the complete systematic process of planning all marketing activities within a single business organization.
Social Marketing was born as a discipline in late 19th century. Professor Philip Kotler is credited as the founder of Social Marketing.
Commercial Marketing aims to meet the needs and wants of customers. Social Marketing aims to promote activities that seek to influence social behavior.
Marketing Department never operates in isolation from other departments in a business. All departments in a firm collaborate very closely.
What do we really know as business managers about major differences between the marketing of goods and the marketing of services?
Marketing department in a business organization has four generic objectives which are directly linked with the 4Ps of the Marketing Mix.