Is the term marketing ethics contradictory? Noted marketer Philip Kotler examines the ethical challenges in today’s marketplace.
Posts published in “MARKETING PLANNING”
While the author of this article is unknown to me, I have found it quite interesting when discussing ethics in marketing.
Ethical marketing norms and values for marketers according to The American Marketing Association (AMA) which promotes the highest standards of marketing.
In a crowded marketplace of ideas, it is important for non-profit social organizations to establish a well-defined niche.
The marketing objectives of non-profit organizations are not primarily sales and profit related, but to support good causes that will benefit the society.
The marketing objectives of for-profit organizations are primarily sales and profit related. Let’s take a look at the most common examples.
Marketing objectives look at where the business wants to be in the future. They are the firm's defined and measurable aims for a given period.
A marketing budget mainly contains marketing expenditures on marketing strategies in order to achieve the plan’s marketing objectives.
A marketing plan should be preceded by conducting a marketing audit which reviews the effectiveness of the business’s Marketing Mix.
A marketing audit is a review of the current situation of the business’s Marketing Mix. It is done before writing a formal Marketing Plan.
The success of marketing planning is measured by the effectiveness in achieving marketing objectives. Advantages and disadvantages of marketing planning.
Marketing planning is the complete systematic process of planning all marketing activities within a single business organization.
Social Marketing was born as a discipline in late 19th century. Professor Philip Kotler is credited as the founder of Social Marketing.
Commercial Marketing aims to meet the needs and wants of customers. Social Marketing aims to promote activities that seek to influence social behavior.
Marketing Department never operates in isolation from other departments in a business. All departments in a firm collaborate very closely.
What do we really know as business managers about major differences between the marketing of goods and the marketing of services?