Posts published in “MARKETING PLANNING”

The whole market consists customers with different preferences. Market segmentation helps to discover people with similar characteristics.

Marketing strategies evolve over time to go along with market changes, changes in customer preferences and changes inside the business organization. 

Any marketing strategy of a business organization needs to be cohesive and integrated. Having a cohesive marketing strategy is important.

Marketing managers must be able to use their business acumen to establish different marketing strategies depending on various business situations.

Is the term marketing ethics contradictory? Noted marketer Philip Kotler examines the ethical challenges in today’s marketplace.

While the author of this article is unknown to me, I have found it quite interesting when discussing ethics in marketing.

Ethical marketing norms and values for marketers according to The American Marketing Association (AMA) which promotes the highest standards of marketing.

In a crowded marketplace of ideas, it is important for non-profit social organizations to establish a well-defined niche.

The marketing objectives of non-profit organizations are not primarily sales and profit related, but to support good causes that will benefit the society. 

The marketing objectives of for-profit organizations are primarily sales and profit related. Let’s take a look at the most common examples.

Marketing objectives look at where the business wants to be in the future. They are the firm's defined and measurable aims for a given period.

A marketing budget mainly contains marketing expenditures on marketing strategies in order to achieve the plan’s marketing objectives.

A marketing plan should be preceded by conducting a marketing audit which reviews the effectiveness of the business’s Marketing Mix.

A marketing audit is a review of the current situation of the business’s Marketing Mix. It is done before writing a formal Marketing Plan.