Articles: 1,465 · Readers: 752,000 · Views: 2,244,142 Instead of just manufacturing and selling physical products, businesses offer comprehensive solutions that include maintenance, support, analytics, and even performance guarantees.
Posts published in “MARKETING PLANNING”
Focusing too narrowly on the specific products or services a company offers, rather than considering the broader needs and wants of customers.
Marketing Automation Platforms are software tools designed to automate repetitive marketing tasks and campaigns across multiple channels.
Data Analytics Platforms such as Google Analytics, Adobe Analytics, etc. are digital tools fort tracking and analyzing website and marketing data.
While digital marketing is essential, don't underestimate the power of traditional marketing tools. They can work hand-in-hand to create marketing strategies.
The core concepts of consumer buyer behaviour draw on Maslow's hierarchy of needs and the marketing mix. Here is the buying decision process.
There are many well-known marketing websites featuring articles with a similar title - just what is marketing? This is a very good question.
The data suggested in the cultural analysis include information that helps the marketer make marketing planning decisions.
This article is about Price Elasticity of Supply (PES). Price Elasticity of Supply (PES) measures how a change in price affects quantity supplied.
This article is about Promotional Elasticity of Demand (AED). It measures how a change in amount spent on promotion affects quantity demanded.
This article is about Cross Elasticity of Demand (CED). It measures how a change in price of one product affects the quantity demanded for another product.
This article is about Income Elasticity of Demand (YED). Income Elasticity of Demand (YED) measures how a change in income affects quantity demanded.
This article is about Price Elasticity of Demand (PED). Price Elasticity of Demand (PED) measures how a change in price affects quantity demanded.
Regular evaluation of the marketing plan will help with reviewing marketing planning process. How to review marketing planning process?
Differentiated Marketing targeting strategy is trying to sell different products to different market segments. Another name is selective marketing.
Niche Marketing is the opposite to Mass Marketing. Niche Marketing targeting strategy includes exploiting one small market segment and be customer-focused.