Posts published in “MARKETING PLANNING”

While digital marketing is essential, don't underestimate the power of traditional marketing tools. They can work hand-in-hand to create marketing strategies.

The core concepts of consumer buyer behaviour draw on Maslow's hierarchy of needs and the marketing mix. Here is the buying decision process.

There are many well-known marketing websites featuring articles with a similar title - just what is marketing? This is a very good question.

The data suggested in the cultural analysis include information that helps the marketer make marketing planning decisions.

Regular evaluation of the marketing plan will help with reviewing marketing planning process. How to review marketing planning process?

Differentiated Marketing targeting strategy is trying to sell different products to different market segments. Another name is selective marketing.

Niche Marketing is the opposite to Mass Marketing. Niche Marketing targeting strategy includes exploiting one small market segment and be customer-focused.

Mass Marketing is the opposite to Niche Marketing. It is also knows as undifferentiated marketing or market aggregation.

1st do market segmentation, 2nd come up with targeting strategies. Targeting refers to each distinctive market segment having its own specific Marketing Mix.

This article is about psychographic market segmentation. Psychographic factors include lifestyle, hobbies and interests, values and attitudes, social status, culture and personality.

This article is about behavioral market segmentation. Behavioral factors include outlet type, occasions, usage loyalty and benefits sought.

Demographic market segmentation includes age, gender, race and ethnicity, marital status, family size, occupation, income, language and religion.

Geographic market segmentation divides the market into different geographical units. Geographic factors include location, climate and population density.