Two main types of promotion are classified as Above the Line Promotion (ATL) and Below the Line Promotion (BTL). Check when used, benefits, drawbacks.
Posts published in “MARKETING MIX – PROMOTION”
Objectives of promotion can be focused on the short-term which is less than 12 months or on the long-term which is more than 5 years.
By using promotion, businesses are actively communicating with consumers what goods and services are available for purchase.