Articles: 1,400 · Readers: 740,000 · Views: 2,209,961 Above-The-Line Promotion (ATL) is paid-for promotional methods by independent mass media sources used to promote a business, brands or products.
Posts published in “MARKETING MIX – PROMOTION”
Marketing activities including promotion of products require spending. The money for these promotional activities is set in promotion expenditure budget.
Guerrilla Marketing is a way of performing marketing activities in a non-conventional yet creative way by businesses on a very low promotional budget.
Technology changes promotion in a way that new technologies have significantly impacted the way businesses market and sell products to customers.
Running promotion for different markets requires a business to promote its products in different way. Either for Consumer Markets or Industrial Markets.
Figure out how to promote a product in different phases of its life. The following descriptions summarize some of the Promotion Mix options.
Two main types of promotion are classified as Above the Line Promotion (ATL) and Below the Line Promotion (BTL). Check when used, benefits, drawbacks.
Objectives of promotion can be focused on the short-term which is less than 12 months or on the long-term which is more than 5 years.
By using promotion, businesses are actively communicating with consumers what goods and services are available for purchase.