Posts published in “MARKETING MIX – PROMOTION”

Social media management tools offer a lifeline for businesses seeking to streamline their promotional efforts and maximize their impact.

Instead of pushing products or services onto unwilling recipients, inbound marketing acts like a magnet, drawing in qualified leads who are seeking solutions.

Neuromarketing means using neuroscience techniques to understand consumer responses to marketing stimuli by peering directly into the brain.

Well-crafted video presentations may improve communication, simplify complicated concepts, and greatly increase engagement and sales.

There is a huge range of promotional activities that are forms of sales promotion. Let’s take a look at methods of sales promotion in details.

Below-The-Line Promotion (BTL) is any form of unpaid promotional activities over which the firm has total control used to promote a business.

Through-The-Line Promotion (TTL) is a marketing strategy that combines both Above-the-Line (ATL) and Below-the-Line (BTL) marketing strategies.

Promotional campaigns must be distinctive to stand out from the competition. What is said in promotion is as important as how it is said.

The combination of all forms of promotion that can be used by a business organization for promoting any product is known as Promotion Mix.

This article is about advertising agencies – what are they, where do they come from, reasons why businesses use them and benefits of using them.

Trade cycle are periods of expansion and contraction of economic activity. In advertising, businesses tend have higher promotion budgets during boom periods.

One of the most important decisions marketing managers need to make in order to promote successfully is to choose advertising media.

Advertising process – communication with the public a promotion message to transmit through an advertising medium – includes five steps.