Posts published in “MARKETING MIX – PROMOTION”

There is a huge range of promotional activities that are forms of sales promotion. Let’s take a look at methods of sales promotion in details.

Below-The-Line Promotion (BTL) is any form of unpaid promotional activities over which the firm has total control used to promote a business.

Through-The-Line Promotion (TTL) is a marketing strategy that combines both Above-the-Line (ATL) and Below-the-Line (BTL) marketing strategies.

Promotional campaigns must be distinctive to stand out from the competition. What is said in promotion is as important as how it is said.

The combination of all forms of promotion that can be used by a business organization for promoting any product is known as Promotion Mix.

This article is about advertising agencies – what are they, where do they come from, reasons why businesses use them and benefits of using them.

Trade cycle are periods of expansion and contraction of economic activity. In advertising, businesses tend have higher promotion budgets during boom periods.

One of the most important decisions marketing managers need to make in order to promote successfully is to choose advertising media.

Advertising process – communication with the public a promotion message to transmit through an advertising medium – includes five steps.

Above-The-Line Promotion (ATL) is paid-for promotional methods by independent mass media sources used to promote a business, brands or products.

Marketing activities including promotion of products require spending. The money for these promotional activities is set in promotion expenditure budget.

Guerrilla Marketing is a way of performing marketing activities in a non-conventional yet creative way by businesses on a very low promotional budget.

Technology changes promotion in a way that new technologies have significantly impacted the way businesses market and sell products to customers.

Running promotion for different markets requires a business to promote its products in different way. Either for Consumer Markets or Industrial Markets.

Figure out how to promote a product in different phases of its life. The following descriptions summarize some of the Promotion Mix options.