Articles: 1,465 · Readers: 752,000 · Views: 2,244,142 But what about those essential things we all benefit from, regardless of whether we directly pay for them? Enter the realm of public goods.
Posts published in “MARKETING MIX – PRODUCT”
Product cannibalization is a term that gets tossed around a lot in the business world, but what does it really mean, and how should companies think about it?
Life Cycle Assessment (LCA) means evaluating the environmental impacts of a product or service throughout its life cycle.
Growth Hacking is a data-driven approach to marketing and product development that focuses on rapid experimentation and iteration.
Conjoint Analysis helps to understand how different consumers value different attributes of a product - good or service.
These popular products can help you become more successful at business management and better at personal finance. I carefully choose the best stuff.
Minimum Viable Product (MVP) is the most basic version of a product released to gather maximum customer feedback with minimal effort.
Field testing of new products provides invaluable insights that can make the difference between a market triumph and a costly flop.
Total Product Experience (TPE) recognizes that the value of a product extends beyond its functional capabilities, encompassing emotional and social factors.
Field-testing, also known as market testing or test marketing, is a controlled experiment conducted in a real-world setting to evaluate the effectiveness.
Understanding the difference between merit goods and demerit goods is crucial for grasping how markets function and why governments intervene.
The McKinsey / General Electric Matrix overcomes a number of the disadvantages of The Boston Consulting Group Matrix in planning product portfolio.
Contribution Analysis can help a business to identify both profitable products and those that might need more development in the future.
The Boston Matrix, or The Boston Consulting Group Matrix, is a business tool used for marketing management of a balanced Product Portfolio.
Most products pass through a number of phases. Let's take a look how 4Ps of Marketing Mix change at different stages of Product Life Cycle (PLC).
Product Portfolio is the range of products a company has in development or available for sales to consumers at any one time.