Posts published in “MARKETING MIX – PRICE”

There are several different pricing strategies that can be used and these are broadly categorized into four different categories.

Not all pricing strategies will be appropriate for all market situations. It is very important to know when to use each pricing strategy.

There are several different pricing strategies that can be used and these are broadly categorized into four different categories.

Let’s take a look at the types of competition in three different types of markets: perfectly competitive, oligopolistic and monopolistic.

There are several different pricing strategies that can be used and these are broadly categorized into four different categories.

There are several different pricing strategies that can be used and these are broadly categorized into four different categories.

Let’s take a look at ten ways to increase prices without actually charging customers more at the time of purchase of the product.

Business managers need to decide upon the appropriate price being used by the company to successfully market its products.

Price is the amount of money paid by a customer to purchase a particular product – good or service, irrespective of its value.