E-Commerce involves conducting commercial transactions electronically which are similar due to similarity of features of E-Commerce.
Posts published in “MARKETING MIX – PLACE”
E-Commerce has developed as a result of technological development, especially the Internet, social networks and smart phones affecting business activity.
When talking about discrepancies in distribution, the difference usually applies to what is being produced and what is being sold.
Marketing managers need to know how to choose a channel of distribution properly. Here are factors influencing a choice of distribution channel.
Place in Marketing Mix involves dealing with a channel of distribution. Several different channels of distribution are available for firms to use.
Distribution strategy regarding channels of distribution refers to the use of intermediaries in getting the product to the consumer.
There are three approaches to distribution depending on intensity. They include Intensive Distribution, Selective Distribution and Exclusive Distribution.
Place (distribution) as one of the four elements of Marketing Mix involves marketing managers in deciding about getting products to customers.