Mail order is a retail method where customers purchase goods or services remotely, typically through catalogs, websites or phone calls.
Posts published in “MARKETING MIX – PLACE”
Vending machines are ubiquitous fixtures in modern life, offering a convenient way to grab snacks, drinks, and other items without human interaction.
Telemarketing is a direct marketing technique that involves using telecommunications to initiate a sales conversation with a potential customer.
Specialty channels of distribution refer to using any direct way to distribute products to customers that does not involve using intermediaries.
Intermediaries in channel of distribution are a middle man - the middle person in the chain of distribution between the producers and consumers of a product.
This article is about one of the most commonly used channels of distribution such as two-intermediary channel, or two-level channel.
This article is about one of the most commonly used channels of distribution such as a one-level channel of distribution, or one-intermediary channel.
This article is about one of the most commonly used channels of distribution such as a zero-level channel of distribution, or direct selling to customer.
Intermediaries in the channel of distribution are a middle man. They are the middle person between the producers and consumers of a product.
There are many new trends in distribution recently. With the increased popularity of E-commerce around the world, shopping demands of consumers change.
There are several obvious advantages and disadvantages of E-Commerce. How you would use E-Commerce to support your marketing strategies?
Major types of E-Commerce markets include Business to Business (B2B), Business to Consumer (B2C), Business to Government (B2G) and Consumer to Consumer (C2C).
Traditionally, impact of E-Commerce has been seen in every of the 4Ps in Marketing Mix. How does E-Commerce impact 4Cs of Marketing Mix?
E-Commerce influences marketing departments as every of the 4Ps in Marketing Mix for products of a business has seen the impact of E-Commerce.
M-Commerce is use of wireless handheld devices such as smartphones, laptops, smartwatches and tablets to conduct commercial transactions online.
S-Commerce (Social Commerce) refers to the use of social networks and social media tools to support and encourage E-commerce transactions.