Secondary market research, or desk research, collects second-hand data and information that already exists as these were gathered by others.
Posts published in “MARKET RESEARCH”
Primary market research, also known as field research, is market research that gathers new original data first-hand for a specific research purpose.
Secondary market research (desk research) gathers second-data that already exists. Check advantages and disadvantages of secondary research.
Primary research (field research) collects new data for the first time. Read more about advantages and disadvantages of primary market research.
This article talks about issues of conducting ethical market research and examples of unethical market research practices.
Conducting four different types of market research can help the business organization to effectively reduce risks, predict sales and forecast trends.
Any market research results should be treated with caution due to their limitations. Examples exist of firms using faulty research.
Market research helps modern companies to develop products based on consumer demand which has been identified and analyzed.
This short story about market research talks about an entrepreneur named Garfred who decided to start his own clothing company.
This article is about the market research process in 4 STEPS. As we know that market research does not guarantee success.
This article talks describes in details reasons for market research. There are numerous reasons why marketers seek to conduct market research.
Businesses conduct market research to research the market in order to sell their products, and seek other benefits from doing so.