Posts published in “MARKET RESEARCH”

Change shows how the data changes over time. Changes of individual observations in a dataset is statistically measured by an index.

Deviation shows how the data deviates from the mean; the distance from the center point. Deviation measures the difference between an item and arithmetic mean.

Dispersion shows how widely the data are spread. Dispersion measures the spread of dataset and shows data distribution into different intervals.

Frequency shows how often the data occurred. Frequency measures the numbers of times that the event occurred in an experiment or a study.

Average shows the center point of the data. Averages show what is in the center area of a dataset; hence measure central tendency.

Statistical analysis can help business managers to make better decisions as the risks are reduced to make choices based on factual results.

A business conducting research will produce vast amounts of market research results: information in a descriptive form and data in a numerical form.

This article describes the most common non-probability sampling methods used for the primary market research purposes. There are three of them.

This article describes the most common probability sampling methods used for the primary market research purposes. There are six of them.

The reliability of the market research sample is often judged as inaccurate because of sampling errors causing the whole process to be put into question.

Sampling exists and is necessary because surveying the entire population is not only impractical, but also impossible. What is a sample?

Marketing manager’s job is to make market research more-cost effective. Costs and benefits involve a complex balancing of factors.

Please follow the following tips for writing a survey / questionnaire. Start with naming your survey. Next, write a cover memo or introduction.

Here is an example of a sample survey / questionnaire you can use for carrying out your own market research. I hope it will help you.

Designing your first survey / questionnaire is challenging because it is not that easy to write it effectively for the first time around.